Footwear brand founded in 1975 in Inca by Lorenzo Fluxà Rosselló. Root: his great-grandfather Antoni Fluxà traveled to England and in 1877 opened the first mechanized footwear workshop on the island in Inca (hence also the sister brand Lottusse). Camper = "peasant" in Majorcan: rural austerity converted into a brand concept (iconic model: Camaleón, inspired by country footwear made with tires and canvas).
- Today: ~€240 M turnover (2024), ~350 own stores, 4th family generation; headquarters in Inca.
- Paradigmatic case of vernacular identity converted into a global brand, and also of tension: production largely relocated compared to the Inca shoe fabric.
Relationship: Museu del Calçat i de la Indústria · concept of appropriation and souvenir · main brain: Curro Claret (Manuel highlighted Camper's Majorcan origin there).
For the project
- Reference (case study in the atlas): Pagina identity converted into a global brand, and its tension with local production.
- Possible financing/patronage for an exhibition on Inca footwear (Camper Foundation / Fluxà family); counterpoint with artisan shoemakers from Inca.
Frequently asked questions
What is Camper (Inca)?
Footwear brand founded in 1975 in Inca by Lorenzo Fluxà Rosselló. Root: his great-grandfather Antoni Fluxà traveled to England and in 1877 opened the first…
Sources
- es.ara.cat/economia/empresas/historia-inquieto-zapatero-mallorquin-planto-semill
- modaes.com/back-stage/las-sagas-de-la-moda-ix-fluxa-un-apellido-de-tradicion-zap
- modaes.com/empresa/camper-del-walk-al-run-con-la-moda-como-liebre
Working text from the Disseny Indígena knowledge base, machine-translated from Spanish.